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Building a New Era of Innovation

Dear Vitro Certified™ Network Member,

Over the past several months, we’ve all faced unforeseen challenges. Through it all, at Vitro, we’re keeping our eyes on the prize: innovation.

In recent years, we have seen architect interest in bird-safe glass intensify. Last month, the U.S. House of Representatives passed the Bird-Safe Buildings Act, which will soon head to the Senate. In this issue, we review recent legislative progress that underscores what we all suspected: bird-safe building design is more than just a trend. It will only continue to gain in preference. As the National Glass Association (NGA) leads an ongoing advocacy effort, we expect further acceleration of bird-safe glass legislation. From a product standpoint, with our partner Walker Glass, we’re ready.

This issue also reviews the roles of our dedicated team and customers who worked together to complete the Rolex Tower in Dallas, a remarkable achievement in glass fabrication, delivery and installation.

Meanwhile, Martin Bracamonte, formerly vice president of operations, has been named vice president of marketing and innovation. Martin bears three decades of experience maximizing manufacturing efficiency, output and production within the glass industry. We expect his appointment to open new doors for our customers in the form of original technologies and stronger partnerships.

As this new era of innovation takes shape, we congratulate another innovator, Scott Smith, on his retirement. Scott led the creation of the Vitro Certified™ Network (formerly PPG Certified Fabricator Program), managed it for two decades and helped grow it into the unprecedented program it is today. In the coming months, Scott will hand over the reins to another pair of highly capable hands: Joanne Funyak, formerly manager of sales support and MSVD products.

Please take some time to reach out to Martin, Scott and Joanne, and congratulate them on their new chapters!

Sincerely, 
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Mark Seeton
Vice President, Sales
Vitro Architectural Glass

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Technical Forum: Bird-Safe Buildings Act Closer to Law

The Bird-Safe Buildings Act was passed by the U.S. House of Representatives on July 1. Learn what it means to glass fabricators, what the law would entail and what acid-etched, bird-safe glass can offer that ceramic frit cannot.

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Project Showcase: Rolex Tower

Rolex watches are known for their design and precision, so it is only fitting that its new office tower, reflects those values. While Solarban® 67 Optigray® glass is integral to its fusion of nature and architecture, Vitro Certified™ Fabricator Tristar joined forces with the Vitro Concierge Program™ to deliver success at every step.

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Get to Know Vitro: Martin Bracamonte

Growing up in Argentina, Martin Bracamonte could see a glass plant’s chimney from his backyard. Now, with 30 years’ experience in the glass industry—and a new role as Vitro Glass’s vice president of marketing and innovation—he is relishing the opportunity to influence its future.

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