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title: The Solarban Acuity Opportunity
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 The Vitro Certified™ Newsletter for members of the Vitro Certified™ Network.

| Not rendering correctly? View this email as a web page here. Solarban® Acuity™ glass is optimized for facades and vision glazing where low-e coated clear glass might typically be used. The Solarban® Acuity™ Opportunity Dear Vitro Certified™ Network Member, As you know, last summer we introduced Acuity™ glass to provide architects with an affordable option to upgrade from coated conventional clear glass. With a year of data at our disposal showing strong interest from architects and glaziers alike, it’s clear: Solarban® coated Acuity™ glass presents enormous opportunity for you and your customers—for vision glazing and façades, storefronts or anywhere else low-e-coated clear glass might normally be used.  Vitro’s recent research with 250 architects has unequivocally confirmed their strong design interest and specification intentions. Nearly 75% of the architects we surveyed would be "extremely" or "very likely" to specify Solarban® Acuity™ glass for their vision glazing. They also indicated the likely acceptable installed façade premium that would generate the maximum acceptance with owners and contractors and minimize value-engineering efforts.   And don't forget: there will still be architectural demand for Solarban® -coated Starphire® glass and uncoated heavy Starphire Ultra-Clear® glass where the ultimate in color fidelity and clarity is warranted. As we position the Solarban® Acuity™ series as the focal point of our 2020 marketing efforts, you can expect to hear more in the months to come. This issue of the newsletter will provide a snapshot of how we can position Solarban® Acuity™ glass for long-term success. Sincerely, Mark Seeton Vice President, Sales Vitro Architectural Glass Our Solarban®-Coated Acuity™ Glass Journey With Solarban® Acuity™ glasses, price is on our side. A shared understanding of the product's position in the market  can help us provide architects with the look they want and resistance to value-engineering they need. Read More Technical Forum: Specifying Heat-Rated Glass To effectively protect occupants and the structural integrity of buildings, it is vital that building professionals understand the performance and tolerances specified within fire-protective and fire-resistive glass and, even more important, the key differences between the two types. Read More Project Showcase: Kinects Tower Distinguished by expansive windows glazed with Solarban® 60 glass, Kinects Tower meets the 2006 energy code that allows the use of more than 60 percent vision glass in commercial structures. With its large volume of glass, Kinects Tower is on track to be LEED® certified at the Silver level. Read More Get to Know Vitro: Julia Giba Julia Unitas Giba, Manager of the Vitro Concierge Program™ can manage up to 100 complex glazing projects at any given time. That doesn’t allow for many typical days—but she does have one piece of advice for members of the Vitro Certified™ Network who want to ensure their projects go as smoothly as possible. Read More  Vitro   Glass Technology Center  400 Guys Run Road  Cheswick  PA   15024    You received this email because you are subscribed to Vitro Certified Network Subscription from Vitro . Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails  |
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