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Solarban Acuity

Solarban® Acuity™ glass is optimized for facades and vision glazing where low-e coated clear glass might typically be used.

The Solarban® Acuity™ Opportunity

Dear Vitro Certified™ Network Member,

As you know, last summer we introduced Acuity™ glass to provide architects with an affordable option to upgrade from coated conventional clear glass. With a year of data at our disposal showing strong interest from architects and glaziers alike, it’s clear: Solarban® coated Acuity™ glass presents enormous opportunity for you and your customers—for vision glazing and façades, storefronts or anywhere else low-e-coated clear glass might normally be used. 

Vitro’s recent research with 250 architects has unequivocally confirmed their strong design interest and specification intentions. Nearly 75% of the architects we surveyed would be "extremely" or "very likely" to specify Solarban® Acuity™ glass for their vision glazing. They also indicated the likely acceptable installed façade premium that would generate the maximum acceptance with owners and contractors and minimize value-engineering efforts.  

And don't forget: there will still be architectural demand for Solarban® -coated Starphire® glass and uncoated heavy Starphire Ultra-Clear® glass where the ultimate in color fidelity and clarity is warranted.

As we position the Solarban® Acuity™ series as the focal point of our 2020 marketing efforts, you can expect to hear more in the months to come. This issue of the newsletter will provide a snapshot of how we can position Solarban® Acuity™ glass for long-term success.

Sincerely,

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Mark Seeton
Vice President, Sales
Vitro Architectural Glass
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Get to Know Vitro: Julia Giba

Julia Unitas Giba, Manager of the Vitro Concierge Program™ can manage up to 100 complex glazing projects at any given time. That doesn’t allow for many typical days—but she does have one piece of advice for members of the Vitro Certified™ Network who want to ensure their projects go as smoothly as possible.

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