A Time of Reinvention
Dear Vitro Certified™ Network Member,
2021 is poised to be an eventful year. Earlier this month, Vitro launched Solarban® R77 glass, which reveals new design possibilities with its neutral-reflective, soft silver-blue aesthetic. We think you'll enjoy how Solarban® R77 glass fabricates — similarly to Solarban® 67 glass — and how much architects will appreciate its aesthetics. Throughout our development process, designers greatly favored its neutral color and balanced reflectivity.
Throughout the year, you will see new possibilities come to fruition — new products, new opportunities and new ways to work together. Just a few weeks ago, we launched the new starphireglass.com, developed to help expand our reach beyond just architects and influence the interior design community.
While we expand into untapped audiences, recent events made it imperative to reinvent how we connect with our traditional audiences — and last year, we learned that live, online continuing education webinars were a larger opportunity than we imagined. Since 2020, thanks to hard work and adaptability by our National Architectural Managers, nearly 2,400 architects have registered for online education with Vitro. These contacts are all potential specifiers, customer leads and early-adopters of the many new products you will see in 2021.
Enjoy the first issue of this year’s newsletter, which explores the latest evolution of school building codes, reviews the role of Vitro products in a complex healthcare project and helps you get to know Emily Losego, the point person behind this year’s coated product launches.
Sincerely,
Mark Seeton
Vice President, Sales
Vitro Architectural Glass