And the Oscar goes to… “Glassablanca”

Dear Vitro Certified® Network Member,

We hope this message finds you well. To those who joined us for our annual meeting in Charleston, South Carolina, and the welcome reception at the historic Riviera Theater, we are thrilled you could be part of the experience. It was a pleasure to debut our major motion picture, "Glassablanca," which highlighted our exciting new and upcoming products and tools. We hope you found it as enjoyable to watch as we did to make.

One of the highlights of "Glassablanca" was our nod to Alfred Hitchcock’s The Birds, which we used to introduce the recent launch of BirdSmart™ Bird Safe Glass. Designed with first-surface laser etchings in four different dot patterns and a Solarban^® low-e coating on the second surface, BirdSmart™ glass provides bird-friendly markings and solar performance without impacting VLT or SHGC. Available on clear, Starphire^® or Acuity^® glasses, BirdSmart™ Bird Safe Glass offers unparalleled flexibility: there are no size restrictions, you can place an order as small as one pack and request it without a low-e coating. Flock on over to the Technical Forum section of this issue for more details.

By all accounts, our annual VCN meeting was a success, and we’re already looking forward to doing it all over again in 2026! Now, let’s recap other significant Vitro developments this past quarter.

FramingFactor™, our cutting-edge tool designed to calculate the Total Assembly Performance (TAP) of dual-pane and triple-pane IGUs as well as vacuum insulating glass (VIG) units, is nearing its official launch. This innovative platform provides a wide range of glazing and framing options, allowing users to compare performance data with precision. With FramingFactor™, you can easily save, download and share your results to streamline decision-making and improve project outcomes. Whether you're an architect, engineer, or builder, this tool is here to simplify the process of evaluating and selecting the best-performing solutions for your needs. Stay tuned—more exciting updates are on the way!

You’ll find in this edition a project spotlight showcasing our partnership with the National Aviary. We’ve donated our glass for several of their renovation projects to the delight of birds and visitors alike. Truly, we soar together. We also hope you enjoy our Get-to-Know feature that highlights New England Territory Manager and International Sales Manager, Dan Plotnick.

Thanks for your continued support.

Sincerely,

Mark Seeton
Vice President, Sales
Vitro Architectural Glass

Project Showcase: Soaring Together

Vitro Architectural Glass is committed to sustainability and innovation in contemporary architecture, exemplified by its long-standing partnership with the National Aviary in Pittsburgh, Pennsylvania. This collaboration reflects shared values of conservation and environmental stewardship, with Vitro’s efforts extending to reducing carbon footprints and protecting bird habitats worldwide.

Technical Forum: Bird Safe Glass Advancements and Trends

Each year, over a billion birds are lost due to glass collisions. In response, architects, contractors and manufacturers are prioritizing bird-friendly solutions with materials that balance sustainability, compliance and design. Recent innovations in bird-safe glass, like BirdSmart™ glass by Vitro, seamlessly blend functionality with aesthetics and enhance energy efficiency and solar control performance.

Get to Know Vitro: Dan Plotnick

For Dan Plotnick, Vitro’s New England Territory Manager and International Sales Manager, the true highlights of his career go beyond achieving successful sales; they lie in cultivating genuine, impactful partnerships.

Meet Dan